The Fresh Splendor logo story began with soap and was created by a Splendor junkie. These days, it has grown into a worldwide brand of the way of life merchandise spanning skin care, body care, fragrance, haircare, and home.
If everyone has preconceptions that a splendor junkie is a young lady, Lev Glazman will debunk the idea. Growing up in Russia, he was introduced to the joy of beauty merchandise by his mom, and that set in motion his love for beauty pampering.
In 1991, Glazman and his spouse, Alina Roytberg, founders of Fresh, opened an apothecary keep in Boston, curating luxury and herbal splendor merchandise from around the sector.
They began Fresh with an iconic oval cleaning soap they created in their kitchen as the appropriate gift. It comes wrapped in artisanal paper, tied with a delicate twine, and topped with a semi-valuable stone.
Glazman and Roytberg, 56, have been in Kuala Lumpur lately to launch their most recent product, the Fresh Black Tea Kombucha Facial Treatment Essence, which was bought at Sephora.
Kombucha is a fermented candy black tea immensely rich in nutrients and natural acids, which help shield skin from pollution and free radicals.
It also complements pores and skin luminosity, reduces the appearance of satisfactory traces and pores, improves elasticity, smoothes pores and skin texture, and offers 24-hour moisture.
Telling Their Story
To apprehend how the logo commenced, Glazman shared his tale of growing up in Leningrad when the United States became closed off to everything, almost like North Korea.
“A lot of younger ladies did now not have got admission to splendor merchandise, and anybody smelt the equal,” Glazman reminisced.
“One day, my very brave mother took me, a very young boy then, to a black market in Russia where smugglers smuggled matters into Russia, from stockings to fragrance.”
“My mum bought a perfume, and when she smelled it, I recall the exchange in her expression. This reminiscence stayed with me, and I started curious,” Glazman stated.
“Growing up, I felt that there are many high-quality matters obtainable, and a beauty deal with is something all of us deserve. Over time, I knew I wanted to be a part of this commercial enterprise
Later, Glazman might go to branch shops and speak to beauty consultants, and he stated, “I could not connect with what they had been promoting as they might communicate about technological know-how. To me, beauty is attached to rituals, ingredients, way of life, history, smells, and natural substances.
“When Alina first came to my house and observed all my splendor products, she thought I had become loopy. Then I instructed her that I was a beauty junkie!
“When we each began speaking to me about my obsession, we wanted to create products with herbal components. We wanted people to revel in the sensorial enjoyment of their normal splendor rituals and have merchandise that is additionally effective.”
Roytberg—born in Ukraine and has a fashion degree from the Parsons School of Design, New York—says all of Fresh’s merchandise has real ingredients, from rose petals to strawberries, honey, sugar, nectar, soy, and sake.
“Fresh is so applicable as our merchandise incorporates many elements. When we use roses, it’s not only for the scent; we use rose petals and tap their goodness. We take a lot of time in making our merchandise, and we work with scientists and chemists to recognize elements’ potency and advantages,” she said.
The emblem’s recognition led LVMH, a multinational luxury items conglomerate, to buy a controlling stake in Fresh in 2000. This gave the logo access to assets like the Fresh Research Lab housed in LVMH’s Helios Research Centre in France.
“People typically don’t remember what happened, but they don’t forget how something made them experience it. This may be what Fresh is about and how we began. We by no means consider how a product makes you feel and can solve your troubles,” Roytberg said.
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