It comes as a complete surprise that Google has added a brand new “key phrases metatag” for use as a ranking sign whilst offering the present-day News gadgets in its seek outcomes. Surprising, in particular, due to the fact Google has already disregarded or downplayed the ordinary metatag, and Google’s spokesperson Matt Cutts is on file as announcing: “You should not spend time at the meta keywords tag. We don’t use it.
This new metatag is even greater unexpected whilst you bear in mind Google has blasted the exercise of “key-word stuffing” with its Penguin Updates in the latest months. Links and content which are too “key-word” focused have truly disappeared from Google’s Index. Sites that have used search engine optimization to “over-optimize” their content have obtained the same fate. So what is up with this news_keywords metatag to let publishers provide the specific keywords for a news article. The tag will be like:
<* meta name=”news_keywords” content=”Emmys 2012, Homeland, Modern Family, Jimmy Kimmel, tv, tv shows” *>
(Please eliminate the *’s in your real HTML code.)
You can dissipate to ten terms for each article, and a comma must separate every word; Google says every keyword can be given the same fee. Now Google is calling you to classify or help it recognize your news stories. It is meant to be a beneficial tool to gather and speedy present relevant news objects to its users. But is that this new tag a great option for Google?
Obviously, from past reviews, Google ought to know this form of the tag is open to abuse. Even though this is a News-Related tag, alert webmasters will already recognize Google news gadgets regularly seem in popular Google seek outcomes. That’s why they have already got the best pointers in the region to deal with this sort of content. Google News is strictly for informational fabric directed at cutting-edge activities, important happenings, well-timed reports… Other articles such as How-to, recommendation columns, fashionable weather forecasts, inventory data… It Will not be displayed.
In its News tips, Google additionally reminds us that Google News is NOT for promotional or advertising material and won’t send its customers to websites created totally to sell a product or corporation. Google wishes precise pleasant articles written through professionals in the discipline and won’t deliver any aggregated content. News websites have to have proper creator biographies with clear touch data displayed for their customers. Correct spelling and grammar need to be always used as this present for a much better user enjoy.
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Google also reminds us this “news_metatag” is the simplest ranking signal of many it uses to rank content/sites on the net. Webmasters, reporters, and news corporations need to take benefit of this new device; however, given Google’s current crackdown on keyword stuffing, it surely ought to include a “use with warning” warning for every person who might attempt to “misuse” this new meta tag.