It is a complete surprise that Google has added a new “key phrases metatag” for use as a ranking sign while offering present-day News gadgets in its seek outcomes. Surprising, in particular, due to the fact Google has already disregarded or downplayed the ordinary metatag, and Google’s spokesperson Matt Cutts is on file as announcing: “You should not spend time at the meta keywords tag. We don’t use it.
This new metatag is even momore unexpected, while you bear in mind that Google has blasted the exercise of “keyword stuffing” with its Penguin Updates in recent months. Links and content that are too “keyword” focused have truly disappeared from Google’s Index. Sites that have used search engine optimization to “over-optimize” their content have obtained the same fate. So what is up with this news_keywords metatag to let publishers provide the specific keywords for a news article? The tag will be like:
<* meta name=”news_keywords” content=”Emmys 2012, Homeland, Modern Family, Jimmy Kimmel, tv, tv shows” *>
(Please eliminate the *’s in your real HTML code.)
You can dissipate to ten terms for each article, and a comma must separate every word; Google says every keyword can be given the same fee. Now, Google is calling you to classify or help it recognize your news stories. It is meant to be a beneficial tool for gathering and quickly presenting relevant news objects to its users. But is this new tag a great option for Google?
Based on past reviews, Google should know that this tag is open to abuse. Even though this is a news-related tag, alert web admins will already recognize that Google news gadgets are regularly popular in Google search results. That’s why they have already got the best pointers in the region to deal with this sort of content. Google News is strictly for informational fabric directed at cutting-edge activities, important happenings, and well-timed reports… Other articles include how-tos, recommendation columns, fashionable weather forecasts, and inventory data. It Will not be displayed.
In its news tips, Google additionally reminds us that Google News is NOT for promotional or advertising material and won’t send its customers to websites created to sell a product or corporation. Google wishes precise, pleasant articles written by professionals in the discipline, but they won’t deliver any aggregated content. News websites must have proper creator biographies with clear touch data displayed for their customers. Correct spelling and grammar must always be used as this presents a much better user enjoyment.
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Google also reminds us that “news_metatag” is the simplest ranking signal that uses companies to use content/sites on the net. Webmasters, reporters, and news corporations need to take benefit of this new device; however, given Google’s current crackdown on keyword stuffing, it should include a “use with warning” warning for every person who might attempt to “misuse” this new meta tag.
